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Rare Vintage Alba Coca Cola Men’s Digital Sports Watch JDM 1980s 4928-394283

DIRECT PRICE — SAVE 10%
EBAY PRICE$85.00
DIRECT -10%$76.50
■ ONE OF A KIND — THIS IS THE ONLY ONE. ONCE IT SELLS, THIS PAGE BECOMES AN ARCHIVE.
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BRAND:
Alba
UNIT CONDITION:
Pre-owned - Good
► SELLER'S DESCRIPTION
Up for sale is a rare vintage Alba × Coca-Cola men’s digital sports watch, reference 4928-394283, produced for the Japan Domestic Market (JDM) during the 1980s. This unique collaboration piece between Alba (by Seiko) and Coca-Cola is one of the most collectible promotional digital watches of its era, blending classic 1980s Japanese design with the iconic Coca-Cola branding on the dial. The watch is in great physical condition, showing signs of use consistent with age, but remains a very well-preserved example overall. The photos best describe its physical condition. All parts of the watch are 100% original, including the black Alba-signed strap, which is beginning to oxidize and deteriorate from age. The watch is in full working condition, with all features and functions operating properly, except for the sound, which only works intermittently and then stops. Key Details: • Brand: Alba (by Seiko) × Coca-Cola collaboration • Model: 4928-394283 • Era: 1980s • Market: Japan Domestic Market (JDM) • Movement: Digital quartz • Functions: Time, day/date, alarm, stopwatch • Case Material: Base metal • Strap: Original Alba black strap (oxidizing from age) • Condition: Great physical condition with signs of use; sound intermittent; photos best describe condition • Country of Manufacture: Japan This is a very rare collaboration watch, representing a unique piece of 1980s Japanese watch and Coca-Cola history. Highly sought after by both vintage Alba/Seiko collectors and Coca-Cola memorabilia enthusiasts alike. Ships carefully. Feel free to message me with any questions.

► ARCHIVE FILE: ALBA — BRAND HISTORY

Alba is Seiko's other answer to the 1970s upheaval it had itself created. Seiko launched the brand in 1979 as a youth-oriented value line, a name taken from the word for dawn, slotted beneath Seiko proper just as Pulsar, acquired in 1978, served the same role in export markets. Alba watches were designed and built within the Seiko group, using its quartz calibers and factories, but were sold almost exclusively in Japan and Southeast Asia, which is why most of the world has never seen one in a shop window.

Read the full Alba story — and shop all Alba watches ►

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